Consistent Blogging Schedule: How to Kill Your Blog
A consistent blogging schedule can be the one thing that kicks your blog’s ass…If it’s not done right. (by ‘right” I mean consistently)
One thing that never changes. I mean never ever changes, is the utter pissed-off-ness new bloggers feel.
You use the “top” blogging strategies figuring you’re ahead of the curve. You run out and strategically look for the best info on how to properly launch a blog and gain readership.
Tirelessly, you scour the blogosphere hopping from guru offering to expert tips trying to find ‘the one’.
The one program that will guide ya along the way and help your blog launch magnificently.
Usually, you can’t really afford all the bells and whistles so instead you collect the best information available and through trial and error launch your blog.
Growing your blog is about your Voice
The one thing all the information has correct and in common, is that this blogging deal is about your voice. It’s about your personal brand.
Your blog is a way to build a brand that people give a monkey’s pinky about. It’s also a great way to build relationships within your industry.
Since it’s all about the brand, you figure that the advice to post to your blog everyday hits the trifecta:
I gotta tell ya though. I’d feel like bird poo if I didn’t tell you the whole truth.
Posting to your blog every day is a consistent blogging schedule. A blogging schedule that kills your self-esteem and blog growth.
-pause for reaction-
The Consistent Blogging Schedule-
Why ‘they’ tell you to post everyday
Posting everyday does in fact have tentative benefits. I mean, who doesn’t want to have a large amount of original content to use on their social networks?
That’s one of the real reasons the advice givers say posting to your blog every day is a “the” consistent blogging schedule. You’ll have a ton of content to pull from, promote and not to mention Google will love your posting consistency.
It’s true Google absolutely loves a predictable blogging schedule.
The consistent blogging schedule killing your blog growth
The biggest myth is that posting everyday actually IS a reliable, consistent blogging schedule. Think about it though, who posts every day?
Mashable and Basic Blog Tips just to name a couple. These are both crazy huge blogs though. They aren’t run by a solo-preneur. They’re run by a team of folks.
Plus they have enough juice to receive top quality guest posts that they can publish daily.
You on the other hand are only one person. Sure you can start out with that blogging schedule but how long can you keep it up?
(I’m a professional branding copywriter and I sure as spit can’t.)
Knowing how rigorous it truly is, posting everyday can hurt your blog. A higher bounce rate, less and less comments per post and not enough visibility are all side effects.
Side effects most new blogs with that ridiculous blogging schedule face.
There’s a light at the end of the tunnel though.
How to post less and get MORE visitors
You don’t have to, and shouldn’t, post on your blog every day to grow your blog and get your voice heard.
Here’s my methodology. I post once a week (down from twice a week to guest post more frequently). The posts are scheduled to go live Thursday morning at 8 am est. That gives me time to promote, create backlinks, activate my blog commenting strategy and adequately respond to inquiries for each and every post I write.
If I posted everyday, I wouldn’t have the time to do all of that. Plus, guest post and repeat the process for those posts too. Plus create products and services and promote those too. And eat and drink regularly to stay awake, alert and alive. I’m juss sayin’.
You can actually post less and get more visitors, blog subscribers and exposure.
My two step approach-
1. Guest post more frequently than you post on your own site. So what you’re new? It’s okay if your blog only has 10 posts. Every blogger wants to have fresh perspectives on their blog.
As long as you’re writing with passion and of course your unique voice, being a newbie isn’t a deal breaker. Great content speaks much louder than your blogging inexperience.
Tip: After you choose the sites you want to guest post on, write a new post every day (or so). Send them out as soon as possible. Having multiple live guest posts means more relevant backlinks and a surcharge in traffic to your blog.
Plus you can interlink your guest posts. After one is approved, grab the live link and use it in your upcoming posts. You can still link to your own site as well. So long as you follow the guidelines of the blog you’re writing for. Bonus!
2. A blog commenting strategy means more insightful engagement on your own blog. Taking the time to decide which blogs you’ll comment on, how often and even what days can be invaluable.
Blog commenting engages the blogger and adds valuable backlinks to your posts as well. It’s important to choose sites where the blogger responds to their commenters though. Google places a higher value on engagement.
Break them up into groups. Choose 1-2 blogs to comment on everyday, like Basic Blog Tips. Choose 2 to comment on weekly, like my site or Adrienne Smith’s site. And Choose 1-2 to comment on monthly. Notice-each of these sites has a consistent blogging schedule that coincides with how often you should comment.
Tip: Choose as many Commentluv Premium blogs as possible. You should start out with 3-5 blogs every day. Be consistent. Doing so gives you a presence on the blog of choice and the blog owners will start paying attention. Especially since you’ll be leaving insightful comments.
That’s it. The myth: a consistent blogging schedule means posting to your blog every day for best results, dispelled.
If you’ve got the time and/or manpower to post to your blog every day, update each social network 2-3 times a day, and promote your post through other channels, go for it!
Otherwise, focus your posts where they yield the most return for your efforts.
Do you have a posting formula that grows your blog?
Please don’t leave without taking action. Comment and join the conversation, oh and don’t forget to share it with your friends!