I know you’re excited but cool the engine captain, we’ve still got to wrap up our current discussion on how to build a small business brand online.
Now the Infographic has the proper points on branding a small biz, BUT they’re out of order, so before you check it out consider implementing their advice in this order:
#1 2. Focus on a single purpose-Before you can pick a business name you have to be focused on your single purpose. Your USP=unique selling proposition can help you make a clearer, more creative decision on a business name.
#2 3. Make a promise- These two are in the right order. Except instead of #2 & #3 it should be #1 & #2 on this list. Once you have a purpose you can make a promise.
#3 8. Find your Voice- Why this is listed as number 8 I’ll never know. You’ve got the purpose and promise it’s time you start defining your brand. What tone will you use to communicate your brand? What emotions are you trying to elicit?
#4 5. Define your personality- You can’t define your personality without having your voice. Your business’ personality needs to be integrated into everything you present to the world. If the Voice is WHAT, this is the HOW.
#5 4. Differentiate yourself- I think they have this defined improperly altogether actually. Differentiating yourself is an action. It should already be identified through the first two steps. By this time, you’re strategizing how to position what you’ve uncovered through the steps above.
#6 1. Pen a distinctive name- Again, I’m baffled at why this is number 1 on their list. Pick a business name before you define the brand? *Shrugs shoulders* At this point you KNOW your business’s uniqueness and can start bouncing ideas around for a creative way to communicate it through the business name.
#7 7. Create a distinctive look- This one has pretty good placement. Create your graphics and overall look only after you’ve defined, outlined and strategized. Doing this first IS a waste of money. You’ll be choosing colors and imagery based on ?
#8 9. Encourage interaction-Once you’ve got the look together and published, how will you encourage folks to interact? You should already have that answered by the way, now do it.
#9 10. Become a thought leader-Now that you’re encouraging interaction, engage. Stay on top of the industry. Most importantly stay on top of your consumers growing concerns. Then explicate solutions and opinions to be the go to source.
#10 6. Align with a cause- Lol, really number 6? Before you even find your voice (#8 on the list) or create your look (#7 on their list) you’re supposed to create partnerships? Yea, no. This is good advice but only after you KNOW your brand. Not before.
11. Start a community- This one is rightfully placed. Create your community after you’ve paid your dues by being valuable to the existing ones.
Hey, hey! I’m Mys, a branding copywriter. My blog is about Non-yawn inducing Branding and Business Truth. Sometimes honesty is brutal, but I always poke a little fun in there somehow! I build small business personalities through copy and consulting. Check out my FREE resources when you need to know how to engage your audience with your unique voice. Connect with me socially for updates tailored to entrepreneurs with moxi!