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Personal Branding for the introvert

Okay so you got me, I’m not exactly shy, hell I’m actually pretty dern socially awesome. Doesn’t mean I don’t get what it’s like to feel stifled when trying to communicate your brand especially with an introvert personality. After all, in lots of cases you are your brand. So, how can someone who doesn’t struggle your struggle share your story? Easy, I know you!

While you may understand that part of building your brand takes a degree of being outgoing and thriving to communicate with different kinds of people, I know that can be difficult for you sometimes because you may thrive in working behind the shadows, like you’re Batman, the hero of the night while finding your inner Bruce Wayne, the outgoing billionaire.

 

Fear is your worst enemy

 

So, you may be one of those people who want to have a thriving and dominant brand but have a hard time adjusting to a highly social lifestyle of networking and public speaking. So what’s holding you back? It seems like it’s the usual fear of fitting in a new environment where you’ll have to go outside yourself to be successful.

Initially, it can be intimidating, especially when you’re first starting to build. There are a lot of people who aren’t exactly used to dealing with lots and lots of people and are afraid of sounding dumb, worried about wearing the proverbial ” mask” in order to create a false image of what they think people would like to see, or would rather brand without seeming obnoxious.

 

Brand Building is an extroverts game!

 

Fact: having an extroverted personality can and will make your time a lot easier because you’ll need to be able to have small talk with just about anyone and it makes you look more attractive professionally. Extroverted people are also the “elephants in the room” too.  It’s not impossible to be successful introvert, but you will have to navigate through a very choppy sea of people with bright and shiny personalities. It’s extremely difficult. Whenever I’m out for a party, checking out new clients, it’s common nature that I would be attracted to the most intriguing of personalities. Why? Cus their unique personalities are the living epitome of their brand. Now you may have the most exciting and innovative brand and your social media game is on point. But the reality is, don’t nobody want the lab rats in the corner. Although being successful in world of brand building will require some personal adjustments, it is very much possible to establish your personal brand without totally changing who you are.

In order to be successful, you’re going to have to step outside yourself and learn how to be a bit more extroverted, like lil old me! It’s going to take some time but It’s possible. It’ll require you to very strong in certain areas and overcoming other shortcomings to succeed. Brand building is an extroverted business where the best brands have unique personalities to go along with it. That’s not to say that you gotta be the most extravagant and hyper social person in the room. Please don’t because nobody like an obnoxious, self – absorbed, asshole. But, you’re going to have to present yourself as a person who is approachable, accessible, and attractive in a way that only extroverted personalities can shine. That’s both digitally and socially.

 

How to overcome being an introvert in an extrovert industry 

  • Have a strong social media and overall digital presence: The good thing about this is with social media, you are able to have more time to think before you speak in order say exactly what you mean to say. Also, you are able to build your attractive brand through your own website, blog, and the various social media accounts that you have all without the pressure face to face contact. Since we are moving forward into the digital age every day, the internet provides various platforms where you can connect with a large array of people as strategically as you desire, since introverts tend to be strategic by nature.
  • Quell the fears of public interactions: It is hard, I know, but you can do it. To start, you could begin having small one on one interaction with people who you have an eye for. It does not have to be an extensive conversation, but enough for you to build a connection. Practice this everyday and every time you can, and I especially emphasis this to those who work and/or live in concentrated environments like college campuses, hospitals, or other large workplaces. I would even say go out to as many different social events as you can to improve your social skills. Without that, you’ll have an extremely hard time selling your brand. And why should people believe in it when you don’t appear to be worth investing in?After a little bit of time, interacting with folks should feel normal. It’s gonna benefit you in the long run because when you’re at that major networking event, you gonna be able to sell your brand much better than you ever would have imagined. With more of an outgoing nature, people are more receptive toward you and what you have to say and like I said earlier, your image is the epitome of your brand. After a little bit of time, interacting with folks should feel normal. It’s gonna benefit you in the long run because when you’re at that major networking event, you gonna be able to sell your brand much better than you ever would have imagined. With more of an outgoing nature, people are more receptive toward you and what you have to say and like I said earlier, your image is the epitome of your brand.
  • Reinforce your confidence in your brand: I’m just gonna be honest. If you don’t believe in your brand enough to just walk up to me and sell it like it’s discounted diamonds and gold, then it’s just going to sit in the rubble of your dreams and your imagination forever. Sorry for sounding so blunt, but that’s how it is. A drawback of having an introverted personality is a that a lot of them (not all of course), are shy and can get real intimidated about selling their brand to people and that is because some folks aren’t exactly confident about what they have to offer. Before you even get to the phase of stepping out to that big networking event, you’ll have to make sure that all of your Ps and Qs are in order. What’s your brand about and who is it speaking to? Why should people invest themselves into it about it? Why is your brand different than everyone else? Why is it relevant? Is it easily accessible to the consumer? You have to know these things! The heart in being confident about your brand is knowing making sure that you’re on top of your game at all times! When you are, then you have no reason at all not to.

What are your thoughts on this? As an introvert, what are some great methods of brand building in your opinion? Feel free to comment, tweet, and share this with your friends.

Take care!